The COVID-19 forced millions of people into lock-down, thereby driving the surge in (Over the top) OTT content consumption. Being stuck at home means people have more time at their disposal to [...]
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So far mono365 has created 9 blog entries.
Do you know which is the world’s most widely committed crime? It is digital piracy! Studies estimate that global online piracy costs the US economy at least $29.2 billion in lost revenue [...]
The start of the new decade is going to bring monumental changes to the world of marketing. And nowhere will this be more visible than in the use of video [...]
There are approximately 8.8 million websites that make use of Content Delivery Networks (CDNs). This figure also includes 48.3% of the top 10,000 global websites.
In recent times, video content analysis or real-time video analytics has risen to prominence and gained attention from various industrial and academic spheres. The development of real-time video analytics can [...]
The era of digitalization has completely transformed the way people kept themselves entertained. In a recent Global Consumer Streaming Habits survey, it has been declared that among all [...]
It’s a widely believed aphorism — we remember 10 percent of what we read, 20 percent of what we see, and 30 percent of what we hear. Regardless of whether you believe in these numbers, even your own experience of the world makes this undeniable — it’s definitely easier to absorb and retain important information and details when it is being presented to us in an engaging and interactive format, rather than a static one-way flow of information.
Much has been spoken by the digital industry about OTT (Over the Top Content), but lacked a simple understanding of what exactly the OTT is all about? This situation has resulted in due to a lack of comprehensive knowledge of the overall evolutionary process, which is why most of the firms are failing to develop a consolidated and successful framework for the OTT platform.
Before I jump into the 8 things you need to know about video consumption in India and its trends, let’s have a quick sneak into how it all started. Do have a read! Video consumption in India has always been astronomical. I am not talking about this decade or the past decade but the time since television came into existence in the Indian households.