Much has been spoken by the digital industry about OTT (Over the Top Content), but lacked a simple understanding of what exactly the OTT is all about? This situation has resulted in due to a lack of comprehensive knowledge of the overall evolutionary process, which is why most of the firms are failing to develop a consolidated and successful framework for the OTT platform.
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Before I jump into the 8 things you need to know about video consumption in India and its trends, let’s have a quick sneak into how it all started. Do have a read! Video consumption in India has always been astronomical. I am not talking about this decade or the past decade but the time since television came into existence in the Indian households.